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Dial Down The Endless Surveys And Really Listen To Customers | Forbes

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
Todd Hixon , CONTRIBUTOR

Business leaders’ concern about customer opinions is a good thing. But the way many companies collect data does more harm than good. Keep two principles in mind: bad data does not foster good decisions, and customers want you to listen.

https://www.forbes.com/sites/toddhixon/2017/03/17/dial-down-the-endless-surveys-and-really-listen-to-customers/#4632343c6bcf
 

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